Brand Foundations

True beauty comes from within and is reflected in our actions and choices. We are committed to growing our brand with integrity and sustainability, our journey is guided by four fundamental pillars: Connection, Consciousness, Cause, and Clarity. These pillars are not just principles; they are the essence of who we are and what we stand for.

Foundation one

Connection

Skincare is more than just a routine; it’s a form of self-love and care. Clǣne products are designed to help you connect deeply with yourself, promoting a holistic
approach to beauty and wellness. This connection to self extends to a greater compassion for everything around us, creating a ripple effect of positivity and mindfulness.

foundation two

Conscious

The Clǣne approach to product creation is rooted in consciousness. We design with an attitude that prioritises purpose, beauty, and functionality. Each product is crafted not only to be effective but also to enhance your daily skincare rituals with elegance and intention. This conscious design reflects our commitment to both aesthetic pleasure and practical benefits.

foundation three

Cause

Clǣne is founded on deeply caring for community and the environment. Every decision we make is influenced by our commitment to people and the planet. From ethical sourcing of ingredients to sustainable packaging, we strive to make a positive impact. By supporting our brand, you join us in caring for our world and contributing to meaningful change.

foundation four

Clarity

Honesty and transparency are at the heart of Clǣne. We provide realistic claims about our products’ efficacy and clear, factual information about the ingredients we use. This clarity ensures that you can make informed decisions about your skincare, with trust and confidence in our products.